A modern-day female sales inspiration and the one that my team felt was a fitting close to this series has to be without a doubt the CEO and Founder of Reality Works, Anneke Seley – as her ideas and drive are ones that inspire me daily, being in the business of sales myself.

Reality Works is one of the foremost sales strategies and implementation consultancies, and Anneke has co-authored a number of books including the highly popular Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology.

The early days at Oracle

Anneke graduated from Stanford University in the early 1980s with a degree in Human Biology and fully intended to follow a career in public health when her career path was diverted by Larry Ellison, who offered her a position as the 12th employee of the now multibillion-dollar global computer technology corporation, Oracle.

During her time at Oracle, Anneke designed and pioneered Oracle Inside, the company’s extraordinary internal sales operation – and to this day is credited with fine-tuning the concept of modern-day sales development, that of identifying, connecting with, and closing leads.

This is, in fact, the first sales development team on record, and her strategies and processes were picked up by many other well-known B2B technology companies. This virtual sales team was the quickest growing revenue generation engine at Oracle and in spite of a distrusting and hostile field sales team, Anneke leads the way in what was a revolution of its kind.

Reality Works

She has become known as a champion of innovative sales thinking and diversification for over thirty years and her current company, Reality Works Group (formerly Phone Works), is a sales strategy and implementation services firm for today’s business reality.

Using Anneke’s unique and diverse expertise in phone, social selling and online selling – Reality Works has helped countless businesses increase their turnover at a low cost, using the key Sales 2.0 practices of measurable, scalable selling, with an increase in engagements and fostering relationships with their customers.

Their sales models are supported by marketing and technology, and in an age when inside sales (or remote selling, working with your clients and prospective customers from afar) is growing around 3 times faster than field (or face to face) sales, having an inside sales team alone is no longer a differentiator – the sales team must perform better than anyone else’s.

She is a recognised pioneer and thought leader in the modern sales and marketing realm and has had a significant impact on the world of sales that we love and enjoy today.