We’re solution seekers, and informed connectors, here to energise your sales force. Committed to growing the economy one relationship at a time, we are ideally positioned to work with your team to maximise your sales performance.

Shelley Walters


With over 22 years B2B sales experience, Shelley has built a long and well-established reputation for high sales performance. She is the CEO of The Sales Counsel, the creator of Africa’s first Remote Selling School and the winner of the PWC Gender Mainstreaming Awards Entrepreneur Category.

Chris Van Zyl


With 26 years General Management experience, Chris heads up the client experience and operational divisions of The Sales Counsel. Chris is especially skilled at developing long-term operational strategies, working closely with key individuals within the organisations and maintaining company objectives.

Hendrien Van Zyl


Hendrien is a specialist in the development of interactive online learning in Articulate 360, iSpring, TalentLMS and Moodle, including micro learning modules, unit standard aligned skills programmes, and full qualifications. With extensive experience in curriculum design and the development of learning and assessment material in the educational, occupational, and corporate environments – from informal in-house short courses to full qualifications, Hendrien heads up our product development team.

Rapelang Rabana


Rapelang is the Founder & Chair at Rekindle Learning, a tech entrepreneur, and a Young Global Leader of the World Economic Forum. Rekindle Learning joined forces with The Sales Counsel in 2019 to deliver end-to-end sales enablement for companies, that combines high impact in-person sessions with scalable mobile technology solutions to achieve mastery and drive behaviour change.


Catherine Schalk


Focused on helping Sales, Product Marketing, Sales Operations and Event teams solve their day-to-day challenges and increase their effectiveness, Catherine is motivated to go where the need is the greatest and the hunger for learning and progress, strongest. Catherine’s expertise in practical and experiential approaches to Sales Enablement has led to collaborations with global brands such as VMware, Infoblox, Pagerduty, and Showpad.

Alan Ahlfeldt


Alan is a registered Psychologist who has two decades of experience in organisational development and employee wellbeing. A graduate of the Nelson Mandela Metropolitan University, Alan’s experience includes a wealth of management, business, media and community work. Alan joined The Sales Counsel team in 2019 as a consultant Psychologist and Facilitator. Credential ID PS 0096113