FOUNDER | SALES ENABLER
Shelley is the proud Founder of The Sales Counsel. With over 21 years of B2B sales experience, Shelley has built a long and well-established reputation for high sales performance. She started from the bottom and got her first big break at the age of 19 in office automation sales, moving on after 5 years to sell asset finance for South Africa’s first BEE Asset Finance Company. Later she took the role of sales and marketing manager for Kingfisher FM, where she featured as a co-host of the breakfast show for a number of years.
In 2011, Shelley moved from Port Elizabeth to Johannesburg after being head-hunted by Raizcorp to mentor over 60 companies in their portfolio, but she always knew that she was destined for business. She left the safety-net of full time employment in 2012 and founded her speaking business, Shelley Walters Inc, followed by The Sales Counsel (Pty) Ltd in 2016.
“I am incredibly privileged to travel all over the world to speak to a variety of audiences. and I am also honoured to be able to represent South Africa as a panelist in the annual international Women in Sales Awards in Europe, as well as taking home a winning award in the category ‘Inclusive Leader: Entrepreneur’ and runner-up in the category: ‘Positive Role Model: Entrepreneur in the 2019 Gender Mainstreaming Awards, South Africa’.
Shelley has been featured in the media, in publications such as Business Day TV, Business Report Online, 702, Cliff Central, and SABC Channel Africa.
PARTNER | HEAD OF DIGITAL
Rapelang is the Founder & Chair at Rekindle Learning, a tech entrepreneur, and a Young Global Leader of the World Economic Forum, who obtained her B.Business Science (Computer Science Honours) from the University of Cape Town, giving her a technical and business background.
Rapelang’s technopreneur journey began as the founding CEO of Yeigo, an innovative startup that developed some of the world’s earliest mobile VoIP applications in 2006. She firmly believes that technology will enable and teach us better, simpler, more effective ways to do things.
Rekindle Learning joined forces with The Sales Counsel in 2019 to deliver end-to-end sales enablement for companies, that combines high impact in-person sessions with scalable mobile technology solutions to achieve mastery and drive behaviour change.
SALES ENABLEMENT | MARKETING
Focused on helping Sales, Product Marketing, Sales Operations and Event teams solve their day-to-day challenges and increase their effectiveness, Catherine is motivated to go where the need is the greatest and the hunger for learning and progress, strongest.
Frequently asked for ideas, advice, information based on a 20+ year career in marketing, sales, and events, Catherine’s expertise in practical and experiential approaches to Sales Enablement has led to collaborations with global brands such as VMware, Infoblox, Pagerduty, and Showpad.
CONSULTANT PSYCHOLOGIST | FACILITATOR
Alan is a consultant Psychologist based in Port Elizabeth, South Africa, who has two decades of experience in organisational development and employee wellbeing.
A graduate of the Nelson Mandela Metropolitan University, Alan’s experience includes a wealth of management, business, media and community work.
Alan is a registered Psychologist with the HPCSA, and joined The Sales Counsel team in 2019 as a consultant Psychologist and Facilitator.
Credential ID PS 0096113
Nicole was born and bred in sunny Durban, South Africa; in 2019, her family relocated to Texas. Her sixteen years of experience coupled with her passion for digital marketing, social media and world-class design has been an invaluable contributor to the success that we have enjoyed over the last few years.
CONTENT MARKETING MANAGER
When our community started to grow, we knew we needed someone dedicated, ethical and incredibly talented to help us to look after the needs of our growing community. Who better than one of Johannesburg’s most influential social media strategists and influencers? Heather brings her years of event management, branding, PR and writing skill to the team. All the community engagement, as well as the copywriting on our articles and our affiliate programmes are all Heather’s work.