We’re solution seekers, and informed connectors, here to energise your sales force. Committed to growing the economy one relationship at a time, we are ideally positioned to work with your team to maximise your sales performance.

Shelley Walters


With over 22 years B2B sales experience, Shelley has built a long and well-established reputation for high sales performance. She is the CEO of The Sales Counsel, the creator of Africa’s first Remote Selling School and the winner of the PWC Gender Mainstreaming Awards Entrepreneur Category.

Chris Van Zyl


With 26 years General Management experience, Chris heads up the client experience and operational divisions of The Sales Counsel. Chris is especially skilled at developing long-term operational strategies, working closely with key individuals within the organisations and maintaining company objectives.

Sharon Sprenger


A successful Corporate B2B Business Development Consultant with over 25 years of experience in both new and existing clients. Sharon has developed many long-lasting meaningful relationships with businesses of all sizes, in a variety of industries. Her dedication and passion for helping her clients is what defines her personal approach to business development.

Hendrien Van Zyl


Hendrien is a specialist in the development of interactive online learning in Articulate 360, iSpring, TalentLMS and Moodle, including micro learning modules, unit standard aligned skills programmes, and full qualifications. With extensive experience in curriculum design and the development of learning and assessment material in the educational, occupational, and corporate environments – from informal in-house short courses to full qualifications, Hendrien heads up our product development team.

Pam Baynes


With over 20 years working for both local and International leading corporate brands, Pam has a wealth of experience and is skilled in Operations Management, Project Management and Business Administration. With a B2B sales background, her immeasurable experience enables her to effectively manage many key areas within the divisions of The Sales Counsel as our business Integrator.

Esther Ndlovu


With over 12 years of working in client-centric, professional services firm and learning environments.

Esther has extensive experience in overseeing client relations, events management and office administration, and also assists with our social media content creation and community management.

Rapelang Rabana


Rapelang is the Founder & Chair at Rekindle Learning, a tech entrepreneur, and a Young Global Leader of the World Economic Forum. Rekindle Learning joined forces with The Sales Counsel in 2019 to deliver end-to-end sales enablement for companies, that combines high impact in-person sessions with scalable mobile technology solutions to achieve mastery and drive behaviour change.


Catherine Schalk


Focused on helping Sales, Product Marketing, Sales Operations and Event teams solve their day-to-day challenges and increase their effectiveness, Catherine is motivated to go where the need is the greatest and the hunger for learning and progress, strongest. Catherine’s expertise in practical and experiential approaches to Sales Enablement has led to collaborations with global brands such as VMware, Infoblox, Pagerduty, and Showpad.

Alan Ahlfeldt


Alan is a registered Psychologist who has two decades of experience in organisational development and employee wellbeing. A graduate of the Nelson Mandela Metropolitan University, Alan’s experience includes a wealth of management, business, media and community work. Alan joined The Sales Counsel team in 2019 as a consultant Psychologist and Facilitator. Credential ID PS 0096113